At the tail-end of Yahoo's fourth quarter earnings conference call today, CEO Carol Bartz was asked about competition with Facebook in display advertising. Facebook has come out of nowhere to account for nearly a quarter of all display ads on the Internet. "There is some confusion about whether Facebook leads in display advertising," Bartz responded. "It is because they have a lot of little impressions. We actually lead in display revenue." But in fact, the two may be neck and neck. In 2010, Yahoo's reported display ad revenues (after taking out traffic acquisition costs, the part they give to partner sites which run its ads) were $1.89 billion. Meanwhile, Facebook's estimated global ad revenues for 2010 were $1.86 billion, with ad revenues expected to more than double to $4 billion this year. (Earnings slides after the jump).
Source: http://feedproxy.google.com/~r/Techcrunch/~3/CHVlni7hRHo/
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