NEA And Sequoia Put $18M In Brand-Focused Social Media Platform Hearsay Social

Hearsay Social, a SaaS dashboard for national businesses and their local branches to manage Facebook, LinkedIn and Twitter pages, has raised $18 million in new funding led by New Enterprise Associates (NEA) with existing investor Sequoia Capital participating. In conjunction with the funding, NEA partner Jon Sakoda is joining the Hearsay Social Board of Directors. To date, Hearsay Social has raised $21 million in funding. Hearsay Social, which launched to the public in February, aims to help big brands who have local branches (i.e. Starbucks, BestBuy), manage Facebook, Twitter and other social media pages. Because of the highly distributed nature of some companies that have local branches, managing social media pages for stores or offices that are still in compliance with a company's regulation is a challenging process.

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