Sony certainly has its
fair share of
legendary commercials, but its first major spot since
taking over the smartphone torch from Sony Ericsson is a real gem. Dreamed up by an eight-year old longing for understanding of what happens within a pocketable computer and directed by the famed Wes Anderson (you know, the guy responsible for
The Royal Tenenbaums and
Fantastic Mr. Fox), the 'Made of Imagination' ad features a gaggle of robots powering Sony's Android family. The rest, of course, we'll leave to you to enjoy. Head on past the break for the clip, and have a peek at the
TechCrunch via below for a bit of the backstory.
Continue reading Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video)
Sony Xperia's 'Made of Imagination' TV spot, directed by Wes Anderson (video) originally appeared on Engadget on Thu, 22 Mar 2012 08:28:00 EDT. Please see our terms for use of feeds.
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