Is Over-the-Top Packaging Really the Best Way To Sell Vodka? [Booze]

Companies like Apple have made a push towards minimizing the packaging for their products. But apparently that ethos simply doesn't exist for makers of high-end Vodka, like Belvedere, who packaged its hooch in a box that looks like a photographer's studio flash. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/fUP8PPw-uTs/is-over+the+top-packaging-really-the-best-way-to-sell-vodka

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