Facebook Estimated To Collect Almost 5 Percent Of U.S. Online Ad Revenue

Facebook may be responsible for nearly a quarter of all display ads shown in the U.S., but it only collects about 5 percent of U.S. online ad revenues. An article in AdAge reports on new estimates from eMarketer which peg Facebook's 2010 advertising revenues at $1.86 billion, with $1.21 billion of that coming from the U.S. That would give Facebook a 4.7 percent share of the estimated $25.8 billion total spent in the U.S. on online advertising last year. Despite its already impressive financial might, Facebook could be doing a lot better. The gap between its share of display ad impressions and ad dollars shows how poorly Facebook is monetizing those ads, and suggests there is still a lot of room for improvement. Indeed, by 2012, eMarketer estimates Facebook's U.S. ad revenues will more than double to $2.89 billion and it will account for nearly 9 percent of the U.S. online advertising pie.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/LMmFSKqC9A4/

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